Here
are some useful articles
The
power of an irresistible offer
If you don't
have an irresistible offer, the best copy in the world will be useless.
Want the secret to creating such an offer? Here it is. To read more, click
here.
Writing
a cover letter
In every instance, if you fail to create a desire for what
you’re offering, the odds of you closing that particular “sale”
and moving on to the next level are, at best, slim. Now most organizations
recognize the importance of training their salespeople to close for the
appointment. And some even do a fine job with their ads, sales letters
and other lead-generation activities. But it’s on the fulfillment
side of direct response lead-generation where many companies have room
for improvement. To read more, click here
The
Ten Commandments of highly profitable sales letter writing
Several key factors
are critical to your direct mail marketing success. One of the most important
is the letter. In many cases, particularly with small to mid-size organizations,
the sales letter may be the entire marketing package. But given the right
list and the right offer, a skillfully-crafted sales letter can be all
you need to turn a substantial profit -- or, pull in a large number of
high-quality leads. To read more, click here.
To
improve response, improve your offer
To craft an effective offer you should first consider the
economics of your business. What is the best offer you can afford to make
to land a new account? Is your business such that you can settle for substantially
lower margins, a break-even or even a slight loss on the first order?
To read more, click here.
Glittering
words: what diamonds tell us about the power of words
Do you know
how deeply good copywriting and marketing has affected your life? Even
something done long before you were a twinkle in your parents’ eyes can
be silently influencing you, even today. I'm going to expose one such
"silent influence" and reveal the one crucial thing you must
accomplish to make your prospect buy! To read more, click
here.
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professionals' page.
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