The course is fully accredited to Level 4 by national accreditation body NCFE.

Want to be a copywriter?

 

Become a copywriter, and earn money doing what you love - writing!

This Diploma course shows you how to write great copy, how to win clients, and how to maximise your earnings.

So, what exactly do copywriters do?

Copywriters write the words for direct mail letters, press ads and TV commercials. They also write web pages, newsletters and brochures. In fact, wherever a company wants to sell something, you'll find a copywriter producing words for it.

The pace of change is accelerating. Consumers are demanding more information. And companies are launching more new products.

That means organisations are having to renew brochures, write new sales letters, and add more web pages.

All this adds up to more opportunities for copywriters.

Click Play above to watch a short video about the course.

Copywriters are special

Copywriters are a special breed of people. They're skilled writers. They have an excellent standard of living. Their work is intellectually demanding. And they inhabit a glamorous world.

Their work appears in glossy advertisements, in TV jingles and in beautifully produced brochures.

(OK, we also produce a lot of ordinary stuff, as well. But we don't tell anyone that).

Most copywriters work unseen; and few people know about them.

You could be part of that world.

Can you write?

Copywriters need to condense a client's vague ideas into crisp copy. It's a skill we can nurture in you.

You also have to find a way to position a product - to highlight its advantages. That, too, we can teach you.

If you can write (or you're prepared to learn), you can be a copywriter.

And once you've learnt the secrets, you can write any kind of publicity material.

Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving their payment. Imagine getting paid for doing what you enjoy.

Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at Monte Carlo or New York? Perhaps a phone call from a top advertising agency boss, offering you a job?

Is there much competition?

Unlike the world of book writing, there's little competition - because there are few copywriters.

A few people work for big city advertising agencies; but most of us work freelance.

We tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed.

Many client companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service.

And in provincial cities and towns, many advertising agencies rely heavily on freelance copywriters. They don't have enough work to pay specialists full-time, but they need lots of different writers.

Andrea parcels up a course ready for despatch

How busy do you want to be?

Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn $70,000 (£40,000). Well, you can earn a whole lot more. The sky's the limit. But a lot of people just want the freedom of working from home.

Many copywriters enjoy being around their children. And they get a kick out of being their own boss. We also like working with words. Does that include you? So it doesn't really feel like work.

There are very few costs. You need access to a computer, internet connection, and a phone. And that's really all you need. Some copywriters rarely even see clients - the work comes down the telephone or over the net. Virtually every penny you earn is profit.

Bonuses For a limited time, we're offering these benefits when you register on the course. They all help you become a copywriter.   Bonus 1. Free mentoring when you complete the course Once you complete the course, we’ll give you three months’ free business mentoring. You’ll have a personal mentor who'll help you set up your own business (if that's your choice). For three months after getting your Diploma you'll get one-to-one advice and support from an active practitioner. So if you're unsure on how to launch your own business, this mentoring programme will put you on the road to success. And because it's all part of the Institute's course, it won't cost you a penny. Bonus 2. The Diary of a Professional Copywriter Follow the highs and lows of a professional copywriter's life, as our freelance copywriter reports each week on his experiences in the field. You'll get insights into his day, and learn from his successes and failures. The Diary is available exclusively to our learners. Bonus 3. Files for a free copywriter's website When you set yourself up as a copywriter, you'll need a website, right? But getting a site designed can be time consuming and expensive. And sometimes you don't even get what you hoped for. But register on the course, and you’ll receive a free website design for your copywriting business. The site comes in a choice of five colours, complete with sample text. It will save you a lot of money, weeks of delay and the trial and error that comes with designing a website. For more information, click here to see the free copywriter’s website. Bonus 4. Business Blueprints This 47-page eBook contains complete step-by-step checklists for starting a successful business. Click here to learn more about Business Blueprints. Bonus 5. Roadmap (Value £14) Our Roadmap (right) shows you step-by-step how to become a copywriter. It comes with instructions for use. The Roadmap is not available anywhere else. "It made everything clear and simple."

Read more: About the course

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