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Want to be a copywriter?

 

Become a copywriter, and earn money doing what you love - writing!

This Diploma course shows you how to write great copy, how to win clients, and how to maximise your earnings.


So, what exactly do copywriters do?

Copywriters write the words for direct mail letters, press ads and TV commercials. They also write web pages, newsletters and brochures. In fact, wherever a company wants to sell something, you'll find a copywriter producing words for it.

Diploma in Copywriting courseThe pace of change is accelerating. Consumers are demanding more information. And companies are launching more new products.

That means organizations are having to renew brochures, write new sales letters, and add more web pages.

All this adds up to more opportunities for copywriters.

Click Play above to watch a short video about the course.


Copywriters are special

Copywriters are a special breed of people. They're skilled writers. They have an excellentThe contents of the copywriting course standard of living. Their work is intellectually demanding. And they inhabit a glamorous world.

Their work appears in glossy advertisements, in TV jingles and in beautifully produced brochures.

(OK, we also produce a lot of ordinary stuff, as well. But we don't tell anyone that).

Most copywriters work unseen; and few people know about them.

You could be part of that world.


New Diploma in Copywriting syllabus. Click here to see what the course covers.

New! You get a free copy of Business Blueprints (value £27).

This 47 page book contains complete step-by-step checklists for starting a successful business.

Click here to learn more about Business Blueprints.


Accredited by NCFE at Level 4

Our course is fully accredited by the national awarding body NCFE, and on completing it you get a national award equivalent to Level 4 of the National Learning Framework (post A level/HNC/HND standard).

Our Copywriting course is accredited with NCFE

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

To read more about NCFE please go to www.ncfe.org.uk

By studying for our Diploma in Copywriting, you’ll give yourself that edge. You couldn’t ask for anything more from a distance learning course.

Click here to enrol on the copywriting course

"Although I'm already a very motivated person, the course gave me the confidence to 'go it alone'. Three years down the line and I'm still working as a full-time, freelance copywriter. I have a good range of customers and projects. I really enjoy my work and would certainly recommend the Diploma in Copywriting to people looking to pursue this type of career."

Emma Finn, Diploma in Copywriting student



Can you write?

Copywriters need to condense a client's vague ideas into crisp copy. It's a skill we can nurture in you.

You also have to find a way to position a product - to highlight its advantages. That, too, we can teach you.

If you can write (or you're prepared to learn), you can be a copywriter.

And once you've learnt the secrets, you can write any kind of publicity material.

Having a client approve your first piece of copy is a real thrill. And that’s surpassed only by the thrill of receiving their payment. Imagine getting paid for doing what you enjoy.

Who knows where it could lead? Perhaps a top award at the glitzy awards ceremony at Monte Carlo or New York? Perhaps a phone call from a top advertising agency boss, offering you a job?


Free mentoring when you complete the course

Once you complete the course, we'll register you on our free Business Development programme.

This gives you a personal mentor who'll help you set up your own business (if that's your choice).

For three months you'll get one-to-one advice and support from an active practitioner.

So if you're unsure on how to launch your own business, this mentoring programme will put you on the road to success.

And because it's all part of the Institute's course, it won't cost you a penny.


"I think the best thing is the voluntarily assignments and I do encourage all students to do them. I have built great relationships with the clients that have come to me via this service, which has lead to me submitting marketing materials for them and then leading on to other things.

For example, press releases, direct mail, pitches and concentrating on an overall brand image for an online fashion boutique, has now lead to me reporting at London Fashion Week for another Fashion company."

Emma Westbrook, Diploma in Copywriting student


Click here to enrol on the copywriting course

Is there much competition?

Unlike the world of book writing, there's little competition - because there are few copywriters.

A few people work for big city advertising agencies; but most of us work freelance.

We tend to do the smaller jobs that the big ad agencies don't want to tackle. They'd charge too much. And they can't respond quickly enough. That's when a freelance copywriter is needed.

Many client companies are too small to justify hiring a big agency (because most firms employ fewer than ten people). But they need someone to write press releases or direct mail letters. You can provide that service.

And in provincial cities and towns, many advertising agencies rely heavily on freelance copywriters. They don't have enough work to pay specialists full-time, but they need lots of different writers.


How busy do you want to be?

Some copywriters like to have just one or two clients. Others like to work all hours of the day and night. As a copywriter, you can earn $70,000 (£40,000). Well, you can earn a whole lot more. The sky's the limit. But a lot of people just want the freedom of working from home.

Many copywriters enjoy being around their children. And they get a kick out of being their own boss. We also like working with words. Does that include you? So it doesn't really feel like work.

There are very few costs. You need access to a computer, internet connection, and a phone. And that's really all you need. Some copywriters rarely even see clients - the work comes down the telephone or over the Net! Virtually every penny you earn is profit.


To find out more about the copywriting course, click here.


"I absolutely loved this course and would advise anyone interested in copywriting to enrol."

Alison Wilkinson, Diploma in Copywriting student

Click here to enrol on the copywriting course

Read more: About the course

 

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The Institute of Copywriting
Overbrook Business Centre
Poolbridge Road
Blackford, Wedmore
Somerset BS28 4PA, UK
Tel: 0800 781 1715
The Institute of Copywriting
Australia and Asia
Contact: Miki Petrusic
Sydney, Australia.
Tel: +61 2 9620 4066.
       
The Institute of Copywriting
Contact: Hester Burnett
North West Province
South Africa.
Tel: +27 798 977 665