Become a copywriter, and earn money
doing what you love - writing!
This Diploma course shows you how to write great copy,
how to win clients, and how to maximise your earnings.
So, what exactly do copywriters do?
Copywriters write the words for direct mail letters, press
ads and TV commercials. They also write web pages, newsletters
and brochures. In fact, wherever a company wants to sell something,
you'll find a copywriter producing words for it.
The pace of change is accelerating. Consumers are demanding
more information. And companies are launching more new products.
That means organizations are having to renew brochures, write
new sales letters, and add more web pages.
All this adds up to more opportunities for copywriters
Copywriters are special
Copywriters are a special breed of people. They're
skilled writers. They have an excellent standard of
living. Their work is intellectually demanding. And
they inhabit a glamorous world.
Their work appears in glossy advertisements, in TV jingles
and in beautifully produced brochures.
(OK, we also produce a lot of ordinary stuff, as well. But
we don't tell anyone that).
Most copywriters work unseen; and few people know about them.
You could be part of that world.
Could you become a copywriter? Take
our free assessment now. Click
here.
Can you write?
Copywriters need to condense a client's vague ideas into
crisp copy. It's a skill we can nurture in you.
You also have to find a way to position a product - to highlight
its advantages. That, too, we can teach you.
If you can write (or you're prepared to learn), you can be
a copywriter.
And once you've learnt the secrets, you can write any kind
of publicity material.
Having a client approve your first piece of copy is a real
thrill. And that’s surpassed only by the thrill of receiving
their payment. Imagine getting paid for doing what you enjoy.
Who knows where it could lead? Perhaps a top award at the
glitzy awards ceremony at Monte Carlo or New York? Perhaps
a phone call from a top advertising agency boss, offering
you a job?
Is there much competition?
Unlike the world of book writing, there's little competition
- because there are few copywriters.
A few people work for big city advertising agencies; but
most of us work freelance.
We tend to do the smaller jobs that the big ad agencies don't
want to tackle. They'd charge too much. And they can't respond
quickly enough. That's when a freelance copywriter is needed.
Many client companies are too small to justify hiring a big
agency (because most firms employ fewer than ten people).
But they need someone to write press releases or direct mail
letters. You can provide that service.
And in provincial cities and towns, many advertising agencies
rely heavily on freelance copywriters. They don't have enough
work to pay specialists full-time, but they need lots of different
writers.
How busy do you want to be?
Some copywriters like to have just one or two clients. Others
like to work all hours of the day and night. As a copywriter,
you can earn $70,000 (£40,000). Well, you can earn a
whole lot more. The sky's the limit. But a lot of people just
want the freedom of working from home.
Many copywriters enjoy being around their children. And they
get a kick out of being their own boss. We also like working
with words. Does that include you? So it doesn't really feel
like work.
There are very few costs. You need access to a computer,
internet connection, and a phone. And that's really all you
need. Some copywriters rarely even see clients - the work
comes down the telephone or over the Net! Virtually every
penny you earn is profit.
To find out more about the copywriting
course, click
here.
"I absolutely loved this course and would advise
anyone interested in copywriting to enrol." Alison Wilkinson, Diploma in Copywriting student