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| Case Studies - Diploma in Copywriting |
Aaron Jon Williams, Vermont, USA
Why did you enrol on the course?
It was suggested that copywriting would be a solid fit for my creativity and ability as a writer. I have spent years looking for a potential niche that would allow for oodles of mental flexibility, yet still have the potential to be profitable. This was certainly the right choice - and a terrific experience.
Did you make any contact with the Institute before enrolling?
I didn't feel I needed to contact the Institute at all prior to enrolling. The website provided ample explanation and samples of the course material. The student case studies were very positive and honest. A research cocktail of both the Institute's presentation of their course, and the feedback of those who have completed it, proved to be the right mixture of confidence behind my program choice.
What was your impression of the course when it arrived?
My anticipation of the course's arrival caused me to jump right in. What the course lacked in visual appeal was certainly outweighed greatly by the quality of the content. The goal assignment for each unit was mapped out clearly through a terrific series of supportive/educational text, and frequently challenging tasks. Each of the graded assignments were a pitch-perfect blend of creative thinking and solid copywriting mechanics. The feedback from the tutor(s) was invaluable and always daring you to push just a little harder for the next unit. Overall, the Institute has created a solid, engaging, educationally challenging, and real-to-life program that is entirely worth the money invested at the time of purchase.
Did you consider any other courses?
No. The other courses I saw advertised online were less then appealing. However, this program has convinced me that copywriting is the correct career path. I am currently seeking a university degree program in advertising/writing.
Ultimately, what do you want to do?
I would initially like to work for an agency to get a better sense of the pace and pressure involved with this line of work. That won't be a likely move without a university degree and the copywriting course alone. This program is clearly focused on setting you up for freelance opportunities - and the opportunities will come if you're diligent. I've had the pleasure of being tapped to write several pieces (some of which were very high paying jobs) since the course began. The end goal would be to profit by freelance alone as a career.
How are you progressing with your course?
Finished
What might you say to someone who was thinking of enrolling on the course?
Get ready to think - hard! This course is not a walk in the park if you're new to this type of writing (like I was). It can be extraordinarily frustrating at times, and then aggravation will settle in for a while. Therefore, it is important to listen and digest everything your tutor offers as feedback. You'll find that your own rhythm and style will develop quickly based on their comments. That will translate into confidence as the course progresses. Most importantly, practice what you learn every single day. If you notice an ad that seems silly or underdeveloped, think about how you would improve it. Better yet, rewrite yourself! Hopefully I didn't scare you away, because the other side of the coin is this is an equally entertaining class with noticeable results in everything you do. My day job is in corporate training. I immediately saw how the copywriting style could improve the course material I write daily - and my trainees have noticed too! The graded assignments are well designed, and give you so much room to let your brain go wild. You'll surprise yourself if you put the effort into it. Lastly, for moral support throughout your copywriting development, I would try to find a copy of The Wizard of Ads by Roy H. Williams. It is a philosophical approach to advertising that enriches your ability to evaluate your work. It asks all the right questions to refocus your mind when it strays. I refer to it almost daily to keep the momentum and creativity moving.
Is there anything else you'd like to add?
I'd like to take a moment to spotlight the staff at the Institute. Whenever I had any questions or problems, they were monumentally rapid in their response. I felt cared for. I didn't feel like a random student number - I felt like a part of a larger family. You're a hell of a team, and I thank you for all you for your kindness. Cheers!
To read some more student case studies, click here! |
| © The Institute of Copywriting™,
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The Institute of Copywriting
Overbrook Business Centre
Poolbridge Road
Blackford, Wedmore
Somerset BS28 4PA, UK
Tel: 0800 781 1715 |
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The Institute of Copywriting
4719 Reed Road
#172
Columbus, OH 43220
USA
Tel: 1-888-659-3897
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