Natisha Kachhwaha, Reading, Berkshire

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Why did you decide to enrol on the course?

I have always had an interest in writing copy and it has played a role in every job that I have taken. I wanted to combine learning with on the job training, and had to convince my boss to invest in this course. Looking at the bigger picture, if I was to leave my current workplace, this would definitely be a transferable skill, as good copywriting has now become an essential part of effective communication within Marketing.


Did you make any contact with the Institute before enrolling?

Not really, I did all the research online, gave the details to our Learning & Development dept who did the rest.


What was your impression of your course when it arrived?

Good, well-structured and really made distance learning an easy process. Actually I was quite excited to start.


Did you consider any other courses?

No, I knew exactly what I wanted to do and the course layout was perfect for me to gain knowledge in all aspects of copywriting.


Ultimately, what do you want to do?

At the moment, now that I have this qualification under my belt, I know I will enjoy gaining some actual work experience in this specific field. Long term, some opportunities have opened up for me, which is very exciting and holds great scope for me. This includes teaching effective business communication within a business environment in an eastern culture and reviewing company literature at the same time, with re-writing their material to make it more marketable.


What might you say to someone who was thinking of enrolling on the course?

Definitely worth it.


Is there anything else you'd like to add?

No, apart from thanking you for the guidance, my tutor Richard Owsley was great with his advice and knowledge.