Things you'll learn on the course

6 distinct types of copy
4 ways to position yourself as a copywriter
9 characteristics you need to become a copywriter
3 writing styles a copywriter uses
10 skills needed for a copywriter
4 ways to become a copywriter
5 challenges to overcome
6 ways to get prepared
3 ways to get started writing
10 points to take into account about a target market
10 ways to evaluate your work
6 ways to check your work
10 ways to avoid writer's block
5 ways to structure sentences properly
5 ways to write about firms
2 ways that successful releases work
3 vital ingredients of a newsworthy story
11 ways to lay out a press release
2 things you need to issue a press release
7 media directories
6 ways to get a story accepted
4 hints on issuing releases
5 points on sending to magazines and newspapers
3 ways to get PR work from clients