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Blackford Centre for Copywriting
Tips on linking sentences
How to write better copy
Sentences benefit from linking words. They help the reader see how your argument flows. Here we look at some ways you can do this.
Some words let you add more information:
Even more importantly
In addition to
Other words allow you to explain, or take the argument a stage further:
As a result
Some words let you look at the subject from a different point of view:
At the same time
But what about
There are powerful introductory words and phrases:
For just one week
How many times have you wanted...
It's the only
There are words that make it sound easy:
All you have to do
Just flick a switch
You can put the arguments in order:
First, second, next, and finally
Make a comparison:
Or give reassurance:
You can't lose
Thousands of people have already...
At the end, call for action
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