Copywriting Course

Tips on linking sentences


» Writing better copy
» What kind of copy?
» How to link sentences
» Writing for the web

How to write better copy

Sentences benefit from linking words. They help the reader see how your argument flows. Here we look at some ways you can do this.

Some words let you add more information:

Also
Even more importantly
For
In fact
In addition to


Other words allow you to explain, or take the argument a stage further:

Actually
As a result
Because
Consequently


Some words let you look at the subject from a different point of view:

Above all
Although
At the same time
But
But what about
Consider


Introductory words

There are powerful introductory words and phrases:

For just one week
How many times have you wanted...
It's the only
Now
New


There are words that make it sound easy:

All you have to do
Just flick a switch
Naturally


You can put the arguments in order:

From ...to
First, second, next, and finally
Meanwhile
Next


Add detail:

For example
For instance


Make a comparison:

Some...others....
A few....many....


Or give reassurance:

You can't lose
Thousands of people have already...


At the end, call for action

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For a demonstration
For further information
For immediate details

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