About the course
The course is carefully designed to show you how to become
a professional copywriter. It's structured to give you the
right information when you need it. There is comprehensive
documentation and specialist support material.
Your assignments will be marked by one of our experienced
tutors. It means your work is checked in a friendly and confidential
atmosphere before being exposed to the outside world. And
you can do the course by e-mail.
The 'Diploma in Copywriting' course is a complete learning
package. It is crammed full of information, tips and exercises.
Everything is beautifully packaged to provide you with your
own permanent reference library which you can consult long
after completing the course.
Constructed by copywriting experts, the course distills years
of experience, covering every kind of market and all types
of publicity. And it incorporates the most common questions
and comments made by our students. By taking this course,
your success as a copywriter is almost certain.
The course is personal to you
Your course is fully personalized. We carefully mark your
assignments, and show you how to improve. We provide advice
that you can't get anywhere else, and we give you the encouragement
that you need to succeed.
The courses are based on the real world. By the end of the
course, you'll have met all the main problems that a copywriter
encounters. So you won't have any surprises when you face
a client.
We even have a post-course service to help you get your copy
right, and solve the problems you encounter. By getting a
rapid response from us, you avoid the danger of errors in
those all-important early assignments.
You also have two advantages over copywriters who have learnt
‘on the job’. They have rarely been taught the
craft in a systematic way (so they’re less professional);
and they rarely know the full extent of copywriting (such
as how to create brand names).
You get exclusive information
The course gives you an invaluable insight into the copywriting
world. You can't find these trade secrets disclosed anywhere
else. The course is distilled from actual experience, to give
you the answers to questions like:
- What sort of organizations need
copywriting?
- What should I write: press releases,
direct mail, or press ads?
- Where do I find customers?
- How do I learn about the client's
product?
- How much do I charge?
- What paperwork do I need?
- How do I write a radio commercial?
There's a students' virtual common room
When you enroll on the course, you'll get access to our students
virtual Common Room.
Here you'll find advice, useful articles about copywriting,
and the current versions of the course materials (we regularly
update the course materials). You'll also be able to seek
advice from a course advisor.
About our students' success
One student was asked to produce two short paragraphs on
twelve different kitchen and bathroom ranges. He received
£55 (US $90) per range, thus earning £660 (US
$1,077) in just one evening.
Another course member now provides a monthly press release
service for a local firm of lawyers. Every month she receives
£750 (US $1,224) for work that takes her less than two
days.
These are typical of the amazing rewards our students get
from copywriting.
Click here
to read more comments from students.
Just look at the course benefits
- Unlike other organizations, we
provide complete coverage of the subject, covering all types
of copywriting. Plus, we provide a full service back up.
- There are 11 assignments for you
to complete, and you get a free copywriter's manual, available
nowhere else.
- You’ll have unlimited e-mail
access to your tutor, who will give you free advice and
suggestions on anything to do with copywriting, including
your own work.
- You can contact our course advisors
at the Institute by phone or by e-mail.
- You can also contact other students,
using our student database, to which you can add your details.
- You get to work on real-world assignments
from real clients, which will add material to your portfolio.
- Because most people are busy these
days, you can take as long as you want to complete the course.
- And if you aren't delighted with the
course we offer a 30-day no-quibble refund.
About your tutor
The Institute’s tutors are full-time copywriters, who
bring their on-the-job experience to the course. You'll get
advice directly from active practitioners - not armchair theorists.
They've worked for big advertising agencies, on global accounts
and smaller regional ones.
They've also worked directly for big-name clients, and for
smaller ad agencies in smaller towns and cities - so they
understand the needs of low-budget clients.
That means you'll get someone who really knows how to help
you.
Accreditation
We're accredited by the Open and Distance Learning
Quality Council (ODLQC).
Set up by the government in 1968, the ODLQC is one
of the prime accreditation bodies for distance learning
courses.
To achieve accreditation, we undergo a rigorous and
continuous assessment, by independent experts, of all
aspects of our work, including administration, learner
support, educational materials, and publicity. And because
we're regularly inspected, we have to we have to work
hard to maintain quality to keep that accreditation.
We're also accredited by the Better Business Bureau,
and by Public Eye.
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How long does the course take?
You can complete the course in around nine months, depending
on your other commitments. Some students do it faster, while
others take longer. That's one advantage of distance learning.
You can learn at your own speed, not at your teacher's.
And there's no time limit on the course. So if you need to
be away for six months, you can do so without worrying.
When you complete the course
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Once you complete the course, you’ll
receive your Diploma, which is a recognition of your
skills and knowledge.
We also send information about your success to your
local newspapers. That’s a good way of telling
potential clients about your availability.
We’ll also put your name on our list of Approved
Copywriters. |
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And you can get free logos (like the
one on the right) to put on your website and your letterhead.
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Who enrols on the course?
All kinds of people decide to become copywriters. But typically
they are:
- Writers seeking to put their writing
skills to good use. They know that copywriting will always
be in demand: a computer can't write advertisements and
press releases.
- People in advertising agencies,
PR consultancies and client companies who want to know more
about the subject. They include copywriters, secretaries,
and even accountants.
- People who want to supplement their income
by working from home. Many need to fit their work around
other commitments.
What you'll learn from the course
By the end of the course, you'll have acquired the following
skills:
- You'll have learnt the skills of
the copywriter's art.
- You'll know how to create copy
for all types of publicity.
- You'll know how to win business for yourself.
What happens when you finish the course?
Even when the course ends, we can still continue to help
you. On completing your final assignment, we'll give you details
of how you can get advice and guidance from the Institute.
When you go to see a client, or you have a query, we'll be
no further than your phone or fax.
Your qualification
Students who satisfactorily complete the course are awarded
the Diploma in Copywriting, and are entitled to use the letters
Dip.CW (Inst.CW). They also receive the Institute's Diploma
certificate. They're also eligible to become full members
of the Institute of Copywriting - free of charge.
The right course for you?
This is the only worthwhile home-study copywriting course
in the world. Let's look at two other courses you could buy.
Competitor A. Competitor A has the best-known
course on the market. But it gives you only two tutor-marked
assignments. Not many people realize that (whereas we provide
11 assignments).The market leader's course is a sales letter
course in disguise. If you want to learn only about direct
mail, that's fine. But we also teach you how to write web
pages, press releases, brochures, and newsletters. That dramatically
extends your scope for earning money. Competitor A thinks
that copywriting is about 'hard-sell'. They teach you to 'sell,
sell, sell'. But if you're marketing a retirement property
to an elderly couple, you need a gentle, reassuring sell.
Copywriting should have many 'tones of voice'.
On the plus side, Competitor A has a great forum. Maybe we
ought to have one, too. However, our students can contact
each other and share experiences, using the students' database.
Competitor B. This course has only five
modules. And it doesn't tell you how to set up your own business.
The marking is done by academics. This isn't surprising because
the course is run by college professors. All our
tutors are real-life copywriters who earn their living from
writing copy. And we have in-depth advice on setting and marketing
your business. For their sake, it's a shame so many people
enroll on other courses. But at least you've come to the right
place :-).
It's time to get started
Having read this far, you've got what it takes - motivation.
Fill out the enrolment form now, because this is where the
adventure and rewards begin. It's easy to start:
- Register
online by clicking here.
If you need help or information, write or phone the Institute.
- We’ll send you the full course
materials within five days - anywhere in the world.
- When you get the course, read the
first module. It’s laid out in an easy-to-follow format.
Then do the first assignment. It asks you simply to describe
your life, your interests and your aims. Send (or e-mail)
it to your tutor for assessment. Your tutor will return
it to you with friendly advice and comments.
- Do the same for the other modules, until
you reach the end of the course. By then, you'll probably
be earning good money as a copywriter.
We look forward to helping you succeed.
Read more: About
our fees and registration
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