What's in the pack?

What's in your pack?

Here's what you'll find in your course pack:

• Quick Start guide, to get you started on the course.
• A sturdily bound set of course modules that lies flat for ease of study. They contain detailed, practical information that guides you skillfully towards becoming a professional copywriter.
• 11 copywriting assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.
• A stylish case that keeps all your course material.
• A confidential personal profile for you to complete. It helps you assess your goals, your strengths and weaknesses, and your progress.
• A study guide and planner that helps you organize your study.
• Self-assessment exercises. They occur throughout the course to help you get organized for copywriting. They also check that you can tackle each type of copywriting.
• Assignments from real-life small-business clients. We send you these from time to time. You don't get paid, but they give you great experience.
• Course text book.
• Personal career advice during the course
• Free bonus! When you go to the new online edition of the course, you'll receive a free ebook, Scientific Advertising, by Claude Hopkins. Hopkins was the father of modern copywriting, and created many elements we take for granted, such as direct mail, the coupon, and much more. His words are as true to day as when they were first written.
• Question and Answer sheets for you to have your queries answered.
• 49 Winning Ways to Promote your Service booklet. Great ideas to get you started. This booklet is not available elsewhere.

Free Manual

With your course you also get a free Copywriter's Manual (not available elsewhere). It contains the following items:

• 23 top-selling words, in six categories
• 16 hidden benefits that people buy (from Altruism to Style)
• Choose the right word (easily confused words such as Among and Between)
• Idioms - What they are, how they reduce understanding, and how to avoid them
• 38 key benefits
• 10 ways to improve clarity
• 10 mistakes that reduce effectiveness
• The copywriter’s checklist (20 points to ensure your copy is perfect)
• The creative brief (Give it to the client to make sure you both agree on what is to be done)
• 16 essential points to include in a brochure
• 13 topics for a technical brochure
• 180 product benefits (you'll never be stuck for something to say about a client's product)
• 25 benefits for business-to-business copy
• 31 invisible benefits
• 33 claims a service company can make
• 44 topics for a newsletter
• How to layout TV and radio commercials (with specimen layouts)
• 33 elements you could include on a product label
• Layout for presenting copy to a client
• Letter to accompany a Letter of Agreement
• Letter of Agreement (It means you'll get paid!)
• Sample invoice
• Sample Statement
• Price list (How much to charge for different types of work)
• Jargon-busting glossary
• How to get publicity as a copywriter
• A guide to copywriting law

Armed with this Manual, you'll be able to write inspirational, explosive copy. On their own, the secrets contained in this Manual could earn you the cost of the course - from additional fees and referrals from satisfied clients.

We reserve the right to improve, amend or extend the topics and pack contents mentioned here.