Digital Marketing Course
The Blackford Centre
Become a Certified Digital Marketer and get a career in online marketing
- Would you like to kickstart your career as a digital marketer?
- Are you an entrepreneur or small-business owner who wants to use digital marketing to create business success?
- Maybe you’re a marketer looking to turn your skills digital and earn a certification that will standout?
If so, the Blackford Centre’s Professional Diploma in Digital Marketing will give you the skills and knowledge you need to start a career in today’s internet-driven market – or to grow your existing business.
Digital marketers are one of the few roles that are future-proof. You will have the opportunity to take back control of your career and start doing something you love.
Upon the completion of our Diploma in Digital Marketing course, you will understand how to use the exact same online channels used by the largest and most successful companies today:
- Email Marketing
- Website Optimisation
- Social Media Marketing
- Search Engine Optimisation(SEO)
- Pay-Per-Click Advertising(PPC)
The course is self-paced and offers you complete online access. We will also deliver printed materials straight to your doorstep.
Step out of your comfort zone and get started towards the career you’ve always wanted. You owe it to yourself not to wait any longer.
WHO NEEDS A DIGITAL MARKETER, AND WHY?
Every company in every industry can benefit from having a digital marketer on its staff.
Marketing has always been about connecting with your audience at the right place and at the right time. As a society we're becoming increasingly digitised and now that nearly half of people have access to the Internet that's where you need to be.
Today, companies need to build relationships and gain trust before they can expect a sale and they need marketers to do this. We live in a world filled with options – it's rare to find only one company offering a specific a product or service. Jewellery shops are strategically positioned next to one another. Restaurants are rarely standalone. This is not done by accident. This is because people like having options. Marketers help educate people to make the right decision.
The work doesn't stop after the sale – you need to keep your company relevant by nurturing the relationships you’ve worked so hard to build.
Businesses – whether large or small – want to improve their online presence and hence need digital marketing services.
Digital marketing has also emerged as the clear leader when it comes to reaching large segments of people at once.
Employers are capitalising on this opportunity and investing a lot of money in hiring for their marketing departments. Now is the time to get on board and help make a difference.
WHAT WILL YOU BE DOING?
As a digital marketer you'll be responsible for increasing a company’s brand awareness, promoting their products and services and generating new business – all via online channels.
You will have the power to connect people with the things they want and need. It’s an opportunity for you to create something that is incredibly impactful for your company.
What do people do these days when they want to buy something? They research it. They go to the Internet to review their options before making a decision. Consumers are far more educated now compared to even a decade ago. You will be tasked with ensuring your business is positioned as the clear winner during the decision-making process.
Depending on the size of the organisation you could be responsible for the entire marketing strategy. Or you could be on a large team of like-minded people collaborating and sharing ideas.
Campaigns are no longer one-dimensional. Sending one email doesn't work and posting to Facebook one time doesn't work. You may get some responses but nothing compared to a truly integrated campaign using the kinds of techniques we teach you here.
- Who is your audience?
- Where do they go for information?
- What time of day do they use email and social media?
- What information will you include?
- What types of ads do people click on?
All of these things are important considerations during the planning process because digital marketing is most effective when every component works together.
Companies will expect you to help move the needle for them and generate new business. It is an extremely rewarding position that allows you to have an immediate impact on the health of the company.
A lot of digital marketers will eventually decide between a career leveraging many channels – or they will choose to become an expert at just one.
- You might find you're exceptional at SEO and you want to help companies’ improve their websites.
- Or you're really good at getting people to open emails so that be-comes your special niche.
It’s like having the option to choose a job from within a job. Whatever the case may be, your services will be sought-after by many.
Doesn’t it sound exciting to know that your skills are not just desired, but they are necessary? You won’t be part of a meaningless process that gets lost in the clutter. You can be an integral part of the organization with opportunities to standout.
BENEFITS OF BECOMING A DIGITAL MARKETER
As a digital marketer you have the luxury of being in a growing job market with competitive salary. Because the foundations of your skills are leveraging online channels, you can do all of your work online. This opens up the doors to working remotely. You can avoid rush hour traffic and long distance drives to the office. The geographical barrier to a job becomes nonexistent. You can work any-where in the world as long as you have access to the Internet.
You also have more freedom to decide if you want to work for a company full-time, or as a freelancer and be your own boss. Maybe you want to do both?
These are just some of the benefits of investing in yourself and gaining the knowledge and skills needed to be a digital marketer.
A lot of people have recognised these perks and are looking to digital marketing as a career. Many will take advantage of the free resources available but it's not hard to spot a fake. They can “talk the talk” but can't “walk the walk.”
Very few will decide to pursue a certification because they are looking for the easy route. Our certification provides proof that you aren’t like them. Employers will see this on your resume. It will validate that you have what it takes to be successful
HOW MUCH COULD I EARN?
Digital marketers enjoy the benefits of having an above average salary. According to findings from LinkedIn, the average salary for an entry-level digital marketer in the UK is £38,500 with a high of £51,000. For mid-level digital marketers it jumps to an average of £43,000 and a high of £66,000.
Similarly, the role of an online marketer means an average salary of nearly £45,000, according to reed.co.uk. Marketing salaries are also top ten in wage growth over the 2016 year.
Salaries are expected to continue to grow and so will the need for digital marketers. Stop watching others take advantage and join our Diploma in Digital Marketing course today.
WHAT WILL I LEARN?
This 8-module course covers the critical aspects of becoming a digital marketer, including how to find a job once you’re certified.
- An introduction to digital marketing and key trends
- How to make online search work for you
- Maximising your website’s potential
- Paid ads and how to leverage them long-term with minimal maintenance
- Getting started on social media and establishing a voice
- Email marketing techniques and tools
- Measuring your campaigns performance
- How to find a job as a digital marketer
We will cover the winning formula used by digital marketers and show you why they are so effective.
The course has been carefully designed to give you the theoretical foundations of marketing, as well as practical skills you can implement right away – regardless of whether you have prior marketing experience or not. We will take you down a clear, easy-to-follow path that covers everything you need to know.
WHY STUDY WITH THE BLACKFORD CENTRE?
The Blackford Centre has been in business since 1994 and we have helped many students follow their dreams and achieve their goals.
Our Diploma in Digital Marketing course is designed to make learning as easy and accessible as possible. We have packaged the course into 19 videos with over 27,000 words of premium content.
You will have the option to study at your own pace and the convenience of both online and printed course materials. You don’t have to sit in a classroom and listen to lectures – you can complete every-thing from the comforts of your own home.
Our own personal tutor who is an actively practising digital marketer has marked all of the assignments. Our courses are independently ac-credited so you can be assured you are receiving quality material.
It’s natural to make excuses for not wanting to do something. We of-ten have a fear of failure or self-doubt and that’s normal. But they aren’t good reasons not to pursue our dreams. It is our hope that with this course we can educate you on what matters most so you can avoid the costly, time consuming mistakes of doing it on your own.
Take your first step towards either starting your new career, becoming recognised as an expert or taking your existing business to new heights.
We offer a cast iron, money-back, no-quibble guarantee.
If you don't like the course (for any reason), just email us to cancel at any time within 60 days of receiving your pack, and we'll refund your course fees.
Why do we give this refund? Because we don't like to part on bad terms. Life's too short to fall out with people. And we'd prefer you to say nice things about us.
But does anyone actually claim a refund? Absolutely! Around five per cent of our students ask for their money back each month. And we're happy to pay them, because we know that the best course in the world won't suit every single person.
If you have any questions, call us on 0800 781 1715 (or +44 1373 837 464 if you're outside the UK), or any of the phone numbers at the bottom of the page, and we'll answer any queries you have.
We look forward to helping you succeed.
With best wishes
an advisor on