What You'll Learn

1. What is an image consultant?

• Introduction
• The image consulting profession
• What is an image consultant?
• How does an image consultant earn money?
• What kind of person makes a good image consultant?

2. Assessing the client's needs

• What is the client doing right?
• What is the client doing wrong?
• Assessment checklist
• Height and Weight – Suiting your client’s needs

3. Wardrobe assessment

• Introduction to conducting a wardrobe assessment
• What to look out for in a wardrobe assessment
• The big dos and don’ts
• Building a basic wardrobe
• How to set up a whole new look

4. Introduction to clothing types and body shapes

• Introduction
• The Upper Body
• The Lower Body
• Accessorising Heads and Feet
• Clothes for Formal and Informal Occasions
• Pear Shaped, Apple Shaped or Shapeless?
• Enhance and Make Use of Their Best Features

5. Colours

• Colour and image
• Practical colour analysis
• Conducting a colour consultation
• Accessories and make-up

6. Hairstyle and make-up

• Introduction to hairstyles and make-up
• Selecting the best hairstyles
• Secrets of selecting the best make-up
• Creating the overall look

7. Seasons

• Assessing your basic wardrobe
• Creating a seasonal wardrobe

8. Matching wardrobe and personality

• Introduction
• The importance of individuality in image consultation
• A personality and lifestyle checklist
• Considering lifestyle
• Personality types
• Guidelines for combining colour, size, shape and personality
• Matching the wardrobe to budget

9. Confidence building

• Introduction
• Highlighting the Client’s Promising Features
• Posture
• Communication Skills
• The Art of Persuasion
• Helping clients see the errors of their ways
• Weight Loss

10. Easing your client into their new image

• Introduction
• Helping the client come to terms with their new image
• Dealing with resistance
• Tips and guidelines for maintaining their new image

11. The new image rules

• Introduction
• Preparing a set of guidelines for your new client
• What to buy and what to avoid
• Giving the client general advice

12. Improving men's appearance

• Image analysis
• Style, shape and colour for varying body types
• Occasion wear
• Accessories
• Grooming
• Shopping strategies

13. The initial contact with your client

• How to respond to a prospect’s enquiry
• Identify the client’s area of concern
• Listen for the buying signals
• Finishing the call
• An outline for your first meetings with a client

14. How to market your services

• Marketing your image consulting business
• How to look for work
• Printed materials
• Printed advertisements
• Using PR to get business
• Creating a website
• Networking

15. Setting up your business

• Setting up your business on a small budget
• Types of business
• How to write a business plan
• Pricing your services
• Business operations and accounting

16. Expanding your services

• Introduction
• Becoming a personal shopper
• Meeting up on a monthly basis to go shopping
• Keeping your client up to date with latest fashions
• Special events
• Other services an image consultant can offer