CIM Introductory Certificate in Marketing

It’s your first step towards a high-flying
and rewarding marketing career

From Kit Sadgrove
CIM Course Director

Hello

If you want a career in marketing, you’ll need evidence to prove you’re the best for the job.

And that means getting the CIM Introductory Certificate in Marketing.

With so much competition for jobs these days, the best career opportunities are open only to those people who have the right qualifications and skills.

And, for an ambitious person like you, there are few areas of business more rewarding and exciting than marketing.

If you want to give yourself an edge and build a satisfying career in marketing, taking the Chartered Institute of Marketing’s Introductory Certificate is one of the best ways to demonstrate your enthusiasm, knowledge and skills.

Study for the Introductory Certificate in Marketing
with the Blackford Institute, and you’ll get
high-quality lessons, a personal tutor, and
friendly personal support

Why the Introductory Certificate can boost your career

The Introductory Certificate in Marketing teaches you the essentials of marketing – from how to create a marketing plan through to building profitable relationships with customers.

Plus it shows your current or prospective employers that you have what it takes to succeed.

Here are just some of the advantages you’ll enjoy with this certificate:

• Qualification recognised and respected around the world
• Provides evidence of your professionalism
• Boosts your confidence on the job by improving your knowledge
• Opens doors to higher-paid jobs – including management
• Enhances your CV and your employability

Six months from now, a Marketing Director is faced with a challenge

Emilia, the marketing director, needs a new assistant for the big new consumer launch. She sits with the HR person, leafing through a pile of applicants’ CVs. Every applicant claims to be great at marketing.

"How do we choose between them?" she asks in despair. Then she pauses in front of one. "Hang on, here’s one with the CIM Introductory Certificate. This person is serious about marketing. Get that person in, and interview them. If they seem OK, give them the job."

She turns to look at the name on the front of the the CV - and it’s yours!

The course fits easily around your work and other commitments

Many people miss out on the benefits of having the Certificate because they don’t have easy access to high-quality learning and tuition. Perhaps you:

• Don’t have free time to attend classes?
• Don’t have suitable classes available locally?
• Don’t want to be left alone with self-study options?

With our home-study course, you can learn at home, and at your own pace.

We wanted to make this valuable qualification available to as many people as possible - so we combined our experience in distance learning with the skills of highly-experienced marketing tutors to create a better solution.

Now, you can have immediate access to a high-quality CIM-accredited programme where you’ll be guided step-by-step through the process of passing your certificate.

Here are some of the benefits of studying this way:

• Set your own pace: Start learning whenever you want and take as long as you need.

• High-quality course delivered direct to you: No need to travel to seminars or regular classes.

• Personal tutor: You won’t be left to work through the course on your own. You have your own experienced personal tutor, backed by a telephone support team ready to help you get qualified.

• Guaranteed success: Our course is designed to help you pass as quickly as you choose. And we promise that we’ll work with you until you pass.

We’ve done everything to make it as easy as possible to take the classes and get qualified – so that you can start moving your career to new levels of success at the pace that’s right for you.

Learn effective marketing

The Chartered Institute of Marketing is the world’s leading organisation for professional marketers and the Introductory Certificate is carefully crafted to give you a sound grasp of all the fundamental principles of marketing.

You’ll not only develop knowledge and skills that you can apply each day in your work but you’ll be creating a firm basis for taking your studies forward to new levels.

Support from your personal tutor

The course is carefully structured to teach you all the fundamentals of marketing.

The 10 assignments will be marked by your experienced personal tutor and there are several self-assessment exercises to be completed along the way.

Working in this way will help consolidate your knowledge and identify any gaps in your learning.

Whenever you have a question you can phone the support number we give you or email your personal tutor.

Along with your pack, we’ll give you details of the helpline phone number to get all your questions answered and details of your personal tutor to start submitting your assignments.

Who’ll benefit from doing this course?

This course may be for you if you are:

• Already working in a marketing-related role but want to push your career to the next level

• Working in part of the organisation that has close links to marketing and an improved understanding will help you do your job better

• Looking for a way to break into marketing

• Working in any area of the business and recognise the importance marketing makes to its success

You don’t need any prior qualifications to take the course and you don’t need to be working in marketing. However, if you’re already working in a marketing role, you have an advantage and you’ll find that you can apply what you learn right away.

Your double-barrelled guarantee

We want to make sure you feel as comfortable as possible about your decision to take the course with us. So we offer not one but two guarantees.

1. Examine the course at your leisure for 60 days. And if you for any reason it doesn't meet your needs, just let us know and we'll refund your fees. No questions asked.

2. We’re sure that, when you follow the course, you’ll be ready to pass the exam at the end. However, sometimes it doesn’t work out first time, so our support desk and your personal tutor will continue to be available to work with you until you succeed.

Why do we offer this? Simple. We want happy students who will come back to us for more training. So we’d rather help you get the results you want.

It's time to get started

Having read this far, you've got what it takes - motivation. Now, all you need to do is fill out the enrolment form. It's easy to start:

Just email or post the form to us with your payment. We'll ship your course materials direct to you via 24 hour courier.

If you need any help or information, contact us right away.

When you get the course, check out the first module right away. You’ll find it's laid out in an easy-to-follow format.

When you are ready to complete the first assignment, send it to your tutor and look forward to their helpful advice and comments.

You’ll soon be ready to take that next big step in your career.

With best wishes

Kit Sadgrove
Course Director

PS The best time to make a change is right now. Don’t let the opportunity pass. The sooner you start, the sooner you’ll get your qualification.

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