Online Writing Courses
The Blackford Centre
Blackford Centre for Online Writing
Certificate in Online Writing - Course Syllabus
What is a professional online writer?
What does a professional online writer do?
How do online writers do their jobs?
Understanding what the client wants
How do you position yourself as a professional writer?
Instant copywriting techniques
Fighting writer's block
Important copyright considerations
- Dealing with online clients
Who commissions online work?
Four different types of clients
Which type of client should you target?
How to get beneath the client’s skin
- How to write articles the professional way
The component parts of professional writing
Write on any subject under the sun
Communicate with your clients regularly
Editing: nothing is sacred
An introduction to search engine optimisation (seo)
- Website copy – engaging your readers
Characteristics of poor website copy:
Part 1 – structure
Characteristics of good website copy:
Part 2: substance
- Writing ebooks and printed books
What you might write about
How to get writing assignments
Writing ebooks, printed books, etc., for yourself
- How to write professional reports
The structure and style of your report
An authoritative voice
Making it readable
- Training material – meeting the real needs of learners.
Types of learners
General guidelines for writers of training materials
Specific tips for writing training materials
- Copywriting – learning to turn out persuasive marketing copy
What exactly is copywriting, anyway?
Why writing for the web is different
What your clients are looking for in a copywriter
The basics of effective copywriting
Advanced copywriting techniques
- Ghost writing
Types of ghost writing
Using somebody else’s voice
The hidden agenda
Getting work as a ghostwriter
- Academic writing
What is academic writing?
Common types of academic writing
Citing your sources
- Technical writing: step by step
Do you need specialised knowledge?
Types of technical writing
Explaining complex technology
- Other types of online writing
Making money via other types of online writing
6 types of online projects to consider
How to get ready for online projects
- How to ensure your work gets accepted
Preparing your work for review by your client
- How to research information
Beware these common research traps
Layman’s terms are important
Overview of expert interviewing techniques
Interviewing for a press release
Interviewing for a human interest piece
Interviewing for a ghost written book
- Working with other writers
The project brief
Taxes and payments
The benefits of trickle-feeding
Quality assurance – proofreading and plagiarism
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