The Learning Institute
	Diploma in Public Relations Become a Public Relations Consultant
Enrol on the course The ten modules The questions our students ask What's in your pack?	WOULD YOU LIKE TO BECOME A PR CONSULTANT? You can become a PR consultant. It isn't difficult. All you need is common sense, dedication, and skills that we can teach. Once you've learnt the secrets, you can become a top PR consultant, earning good money, and being your own boss. PR people have an excellent social life, meet interesting people, and have unparalleled independence. COMPANIES ALWAYS NEED PR Every organisation needs publicity, whether it's a shop, a factory, a charity or a government department. That's why they need PR consultants. Many medium-sized companies have a publicity budget that's too small to justify a big advertising agency. But that money goes a long way when use for PR. Many forms need the help of a PR consultant to write press releases or direct mail letters. You can provide that service. Alternatively, you might want to stay in paid employment, but get promotion. Some organisations produce their own publicity internally. They want a quick press release or a leaflet. If you can do it, you'll impress your colleagues. HOW BUSY DO YOU WANT TO BE? Some PR consultants like to have just one or two clients. Others like to work all hours of the day and night . As a PR consultant, you can earn £30,000 ($47,000) a year. There are few costs. A phone, plus access to a word processor and a fax ma-chine are all you need. The rest is profit. PERSONAL TO YOU Your course is fully personalised. We carefully mark your assignments, and show you how to improve. We provide advice that you can't get anywhere else and we give you the encouragement that you need to succeed. The courses are based on the real world. By the end of the course, you'll have met all the main problems that a PR consultant encounters. So you won't have any surprises when you face a client. ABOUT THE COURSE The course is carefully designed to show you how to become a professional PR consultant. It provides the right information, when you need it. There is comprehensive documentation, and specialist support material. We also give you assignments that will be marked by one of our experienced tutors. It means you can have your work checked in a friendly and confidential atmosphere before being exposed to the outside world. The course is a complete learning package. It is crammed full of information, tips and exercises. Everything is beautifully packaged to provide you with your own permanent reference library which you can consult long after completing the course. The course has been constructed by PR experts. It has evolved from years of experience, covering every kind of market and all PR situations. By taking this course, your success as a PR consultant is assured. EXCLUSIVE INFORMATION The course gives you an invaluable insight into the world of the PR consultant. You won't find these trade secrets disclosed anywhere else. The course is distilled from actual experience, to give you the answers to questions like: What sort of organisations need a PR consultant? How do I organise a press conference? How much do I charge How do I write press releases? Where do I find customers? OUR STUDENTS' SUCCESSES One student now provides a monthly press release service for a local firm of solicitors. Every month she receives £640 for work that takes her less than two days. Another student produces a newsletter three times a year for an engineering firm. They pay him £720 for collecting and writing the stories for each newsletter. These are typical of the amazing rewards you can earn. OUR COMMITMENT TO YOU We promise to give you up-to-date and useful information at all times. We undertake to provide high quality, carefully researched course materials. We guarantee to give you constructive tutorial support throughout the course. We promise to provide a no-quibble money-back offer. See below for details. CHECK THE COURSE BENEFITS - Comprehensive coverage of the subject. - Details on how to find work - Constructive advice - A personal tutor - Guaranteed refund if you aren't delighted - Ten individual assignments for you to complete - Free PR consultant's manual, not obtainable elsewhere - A Diploma at the end of the course WHO ENROLS ON THE COURSE? All kinds of people decide to 'Become a PR consultant'. They include: Journalists who want to do freelance PR work, or switch career. Those who enjoy words and writing. The PR person's role is pre-eminently about producing words for the media. People in PR consultancies, ad agencies and client companies who want to work for themselves. They include PR consultants, account handlers, secretaries, and even finance people. Employees who want to improve their PR skills. They are often responsible for their organisation's publicity. People who want to supplement their income by working from home. Many need to fit their work around other commitments. Are you one of them? If so, the course is designed for you. WHAT YOU'LL LEARN FROM THE COURSE By the end of the course, you'll have achieved the following skills: You'll have learnt the art and science of PR consultancy You'll know how to write all types of press material. You'll know how to go out and win business for yourself.  IT'S TIME TO GET STARTED Having read this far, you've clearly got what it takes - motivation. Fill out the enrolment form now. This is where the adventure and rewards begin. It's so easy to start: Complete the enrolment form. If you need help or information, write or phone us. Post the form and payment to us. We'll process your enrolment, and send you the full course materials within 14 days. When you get the course, read the first topic. Complete your first assignment, and send it to us for assessment. Your tutor will mark it and return it to you with advice and comments. Do the same for the other topics, until you reach the end of the course. By then, you'll probably be earning good money as a PR consultant. We look forward to enrolling you on the course.