1. Getting started as a virtual assistant

What is a VA?
What challenges will you face?
What skills do you require?
What services will you offer?
Working from home
Setting personal boundaries

2. A virtual assistant's equipment

Telephone, answering service and fax machine
Setting up your computer for the internet
Printers, scanners, photocopiers
Transcription equipment
Stationary - business cards, letterheads, compliment slips, brochures, leaflets
Miscellaneous equipment

3. Client care and management

Your client list
Professional conduct
Keeping your clients
Organising your clients

4. Networking

What is networking?
Networking groups
Body language
Assess your current image

5. Marketing your business

Introduction to marketing
Market research
Who is your target buyer?
Identify your competitors
Local businesses
Word of mouth advertising
Promotion, advertising and PR
Unique Selling Point - USP
Image and presentation

6. Online marketing and website creation

Creating a website
Promoting your website
Affiliate websites
Promoting your business with a newsletter

7. Financial and legal considerations

Setting your price
Different forms of payment
Professional advisors
Insurance broker
Bank manager

8. Expanding your VA business

Offering additional services
Taking on staff
Employee costs
Set high standards


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