Writing for the Web Courses

What's in the course?

Here's what you'll get.

  • A Quick Start Guide, to get you started on the course.†

  • A sturdy ring binder that holds the course modules. Lies flat for ease of study. In the online edition, we provide the modules as online PDFs.†

  • ‘How to Achieve More!’ Planner. It contains forms for self-discovery and vision, a 12-month goals' planner, a study plan and scheduler, study tips, and a monthly reflection and assessment form. Exclusive to your course. † See More

  • 63,000 words of practical how-to text. You get detailed information that guides you skilfully towards becoming a professional content writer.

  • 24 videos. Six hours of information. Sit back and watch how to write better copy.

  • 8 content writing assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.

  • Copywriting course
  • A useful case that keeps all your course material.† †

  • A confidential personal profile for you to complete. It helps you assess your goals, your strengths and weaknesses, and your progress.

  • A study guide and planner that helps you organise your study. †

  • 42 Self-assessment exercises. They occur throughout the course to help you get organised for content writing. They also check that you can tackle each type of content writing. †

  • Copywriting course
  • 'The 6-Step system for setting your writing fees' booklet. Explains how to set fees your clients will readily accept. Not available elsewhere. †

  • 'How to succeed in your distance learning course' booklet (right). Tips and advice on how to successfully complete your course. This booklet is not available elsewhere. †

  • 'How to write assignments' booklet (right). This booklet offers useful guidance on how to prepare your assignments. It's not available elsewhere. †

  • 49 ways to promote your service
  • Personal career advice during the course.

  • '49 Winning Ways to Promote your Service' booklet (right). Great ideas to get you started. This booklet is not available elsewhere.†

† In the online edition, this is provided as a downloadable PDF.

† † Not in the online edition.

Plus! Access your course online

  • Online edition of the course. Get access to all the course modules and assignments when you register.


The course comes with six bonuses worth an amazing £748 ($1,033).

Bonus 1. Free mentoring when you complete the course. (Value £450)

Once you complete the course, we’ll give you three months’ free business mentoring.

You’ll have a personal mentor who'll help you set up your own business (if that's your choice).

For three months after getting your Diploma you'll get one-to-one advice and support from an active practitioner.

So if you're unsure on how to launch your own business, this mentoring programme will put you on the road to success.

And because it's all part of the course, it won't cost you a penny.

Bonus 2: Freelance Insights (Value £150) †

Almost a course on its own, this material explains the secrets of successful freelancing

  1. Freelancing Essentials
  2. The best freelancing niches
  3. Acquiring the right skills
  4. The best freelancer job sites
  5. How to craft a winning proposal
  6. How to set your rates
  7. How to manage your projects time
  8. How to build a good reputation
  9. Challenges freelancers face
  10.  Beyond the job sites
  11. How to get repeat business as a freelancer
  12. How to build your own agency

Bonus 3: Freelance Rules and Guides (Value £75) †

And to accompany Bonus 5, we include a set of Rules, Checklists and Plans

  1. Magic Habits Strategy
  2. Demand to Value Equation
  3. Income Earners Rule
  4. The Potent Pricing Plan
  5. The Powerful Pitches Method
  6. Tailored Tools Model
  7. Winning Insights Formula
  8. Mental Firepower Strategy
  9. Repeat and Refresh Programme
  10. The Freedom Flight Path
  11. Repeat and Refresh Programme
  12. The Power of Others

Bonus 4. Business Blueprints. (Value £17) †

This 47 page book contains complete step-by-step checklists for starting a successful business.

Click here to learn more about Business Blueprints.

Bonus 5: Report: How to write White Papers and earn money from them. (Value £25) †

Extend your income by writing white papers. Companies use them as soft sales documents and incentives. Any writer who can produce these will earn top rates for this work.

Bonus 6: Writing ebooks and printed books

  • What you might write about
  • How to get writing assignments
  • Writing ebooks, printed books, etc., for yourself

Bonus 7: Training material – meeting the real needs of learners

  • Types of learners
  • General guidelines for writers of training materials
  • Specific tips for writing training materials

Bonus 8: Ghost writing - stepping into someone else's shoes

  • Types of ghost writing
  • Using somebody else’s voice
  • The hidden agenda
  • Research
  • Getting work as a ghostwriter

Bonus 9: Academic writing - it doesn't have to be dull

  • What is academic writing?
  • Common types of academic writing
  • Citing your sources

Bonus 10: Technical writing: step by step

  • Do you need specialised knowledge?
  • Types of technical writing
  • Explaining complex technology
  • Subtle marketing
  • Research

Bonus 11: Working with other writers

  • Finding writers
  • Advertising
  • Testing applicants
  • Writer’s agreement
  • Relationship management
  • The project brief
  • Taxes and payments
  • Deadlines
  • The benefits of trickle-feeding
  • Feedback
  • Order flow
  • Quality assurance – proofreading and plagiarism

† In the online edition, this content is provided as a downloadable PDF.

† † Not available in the online edition.

And when you complete the course, you'll get the following free items:

Approved copywriter logo

  • A handsome Diploma to frame and display on your wall.

  • An 'Approved Content Writer' logo to put on your website and your notepaper.

  • A press release sent to your local media (if you want). It announces that you're setting up your content writing practice.

  • An open reference that shows you have completed the course, and which may open doors for you.

  • The right to use the post nominal letters Dip. CW (BC) after your name.

From time to time we improve, amend and extend the items mentioned here.