Writing for the Web Courses

Course Syllabus

We covere a lot of content - because it's a big subject. Modules marked (O) are optional.


1. The professional content writer

  • What does a professional content writer do?
  • How do content writers do their jobs?
  • Understanding what the client wants
  • How do you position yourself as a professional writer?
  • Instant copywriting techniques
  • Fighting writer's block
  • Important copyright considerations

2. How to write articles the professional way

  • The component parts of professional writing
  • Write on any subject under the sun
  • Communicate with your clients regularly
  • Editing: nothing is sacred
  • Deadlines
  • An introduction to search engine optimisation (SEO)

3. How to write better blog posts

  • How to write a better blog post
  • How to keep an eye out for details
  • Checking grammar, spelling and format
  • The right kind of words
  • Making lists
  • Attracting more visitors by following a few simple format rules

4. Website copy – Engaging your readers

  • Characteristics of good and bad website copy.
  • Part 1 – structure
  • Characteristics of good website copy:
  • Part 2: substance

5. How to write professional reports

  • The structure and style of your report
  • An authoritative voice
  • Making it readable
  • Research
  • Collaboration

6. Dealing with online clients

  • Who commissions content online?
  • Four different types of client
  • Which type of client should you target?
  • How to get beneath the client’s skin

7. How to ensure your work gets accepted

  • Introduction
  • Preparing your work for review by your client
  • Proofreading tips

8. How to research information

  • Beware these common research traps
  • Lay person’s terms are important
  • Overview of expert interviewing techniques
  • Interviewing for a press release
  • Interviewing for a human interest piece
  • Interviewing for a ghost written book

9. Setting up as a professional writer

  • A place to work
  • The tools you need
  • Your business name
  • Creating your portfolio

10. Your own website

  • Your website - what must it achieve?
  • Designing your website
  • Publicising your website
  • Keeping people coming back
  • How to write your own web pages

11. Finding Work on Online Sites

  • Freelance writing exchanges
  • How to win writing assignments on freelance exchanges
  • Where to look for other writing opportunities

12. How Much to Charge for your Work

  • Calculating your overhead
  • Keeping it real
  • Setting a rate
  • Making exceptions
  • Terms of service

13. Finance and Legal Considerations

  • How to keep clients happy
  • Using job folders
  • Deciding how much to charge
  • Letter of agreement
  • Getting paid - chasing your money
  • Staying on the right side of the law

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