The World's No. 1 Copywriting Course
Blackford Centre for Copywriting
What's in the course?
Here's what you'll get.
- A Quick Start Guide, to get you started on the course.
- A sturdy ring binder that holds the course modules. Lies flat for ease of study. In the online edition, we provide the modules as online PDFs.†
- 63,000 words of practical how-to text. You get detailed information that guides you skillfully towards becoming a professional copywriter.
- 35 videos. Six hours of information. Sit back and watch how to write better copy.
- 11 copywriting assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.
- A useful case that keeps all your course material.†
- A confidential personal profile for you to complete. It helps you assess your goals, your strengths and weaknesses, and your progress.
- A study guide and planner that helps you organise your study.
- 61 Self-assessment exercises. They occur throughout the course to help you get organised for copywriting. They also check that you can tackle each type of copywriting.
- Assignments from real-life small-business clients. We send you these from time to time. You don't get paid, but they give you great experience.
- 'A 6-Step System for Setting your Copywriting Fees' booklet. Explains how to set fees your clients will readily accept. Not available elsewhere.
- 'How to Succeed in your Distance Learning Course' booklet (right). Tips and advice on how to successfully complete your course. This booklet is not available elsewhere.
- 'How to Write Assignments' booklet (right). This booklet offers useful guidance on how to prepare your assignments. It's not available elsewhere.
- Copywriting techniques book.†
- Personal career advice during the course.
- Question and Answer sheets for you to have your queries answered.
- '49 Winning Ways to Promote your Service' booklet (right). Great ideas to get you started. This booklet is not available elsewhere.
† Not in the online edition, where most of the content is provided as downloadable PDFs.
Plus! Access your course online
You also get a free Professional Copywriter's Manual (not available elsewhere)†. It contains the following items:
- 23 top-selling words, in six categories
- 16 hidden benefits that people buy (from Altruism to Style)
- Choosing the right word (easily confused words such as Among and Between)
- Idioms - What they are, how they reduce understanding, and how to avoid them
- 38 key benefits
- 10 ways to improve clarity
- 10 mistakes that reduce effectiveness
- The copywriter’s checklist (20 points to ensure your copy is perfect)
- The creative brief (Give it to the client to make sure you both agree on what is to be done)
- 16 essential points to include in a brochure
- 13 topics for a technical brochure
- 180 product benefits (you'll never be stuck for something to say about a client's product)
- 25 benefits for business-to-business copy
- 31 invisible benefits
- 33 claims a service company can make
- 44 topics for a newsletter
- How to layout TV and radio commercials (with specimen layouts)
- 33 elements you could include on a product label
- Layout for presenting copy to a client
- Letter to accompany a Letter of Agreement
- Letter of Agreement (It means you'll get paid!)
- Sample invoice
- Sample Statement
- Price list (How much to charge for different types of work)
- Jargon-busting glossary
- How to get publicity as a copywriter
- A guide to copywriting law
Armed with this Manual, you'll be able to write inspirational, explosive copy. On their own, the secrets contained in this manual could earn you the cost of the course - from additional fees and referrals from satisfied clients.
† In the online edition, the manual is provided as a downloadable PDF.
The course comes with ten bonuses worth an amazing £1,007 ($1,287).
Bonus 1. Free mentoring when you complete the course. (Value £450)
Once you complete the course, we’ll give you three months’ free business mentoring.
You’ll have a personal mentor who'll help you set up your own business (if that's your choice).
For three months after getting your Diploma you'll get one-to-one advice and support from an active practitioner.
So if you're unsure on how to launch your own business, this mentoring programme will put you on the road to success.
And because it's all part of the course, it won't cost you a penny.
Bonus 2. You get the files for a free copywriter's website. (Value £385)
You get a free copywriter’s website, complete with sample text. Just change the text to suit your needs, upload it to your site, and you’ll have your own website!
If you went to a designer, they would charge you at least £385 for this work. And because we know what clients want from a copywriter’s website, the pages are better than what a designer would provide.
Click here to learn more about the free copywriter’s website.
Bonus 3. Read our Diary of a Professional Copywriter. (Value £35)
Follow the highs and lows of a professional copywriter's life, as our freelance copywriter reports each week on his experiences in the field. You'll get insights into his day, and learn from his successes and failures. The Diary is available exclusively to our learners.
Bonus 4. Business Blueprints. (Value £17)
This 47 page book contains complete step-by-step checklists for starting a successful business.
Click here to learn more about Business Blueprints.
Bonus 5. Your First Client Celebration Kit. (Value £31)
What’s the first thing to do when you get your first client? The answer is: ‘Celebrate!’ And we’ll help you do that, because as soon as you get your first paid work we’ll send you a celebration kit including fun items such as champagne glasses and other party items.
Bonus 6. Roadmap (Value £8)†
A chart and text that shows you the exact steps to take to become a successful copywriter. Comes complete with instructions for us. Not available elsewhere.
Bonus 7. Scientific Advertising ebook (Value £14)
Scientific Advertising, by Claude Hopkins. Hopkins was the father of modern copywriting, and created many elements we take for granted, such as direct mail, coupons, and much more. His words are as true today as when they were first written.
Bonus 8: Report: How to write White Papers and earn money from them. (Value £25)†
Extend your income by writing white papers. Companies use them as soft sales documents and incentives. Any writer who can produce these will earn top rates for this work.
Bonus 9: The Ultimate Copywriting Checklist. (Value £15)†
65 trade secrets that guarantee your copy will be effective. Before you deliver any work, compare it against these time honoured rules - and you'll have a delighted client every time.
Bonus 10: Mammoth Swipe File. 2,235 Promotional lines that you can use now. (Value £27)†
Calls to action, follow ups / follow throughs, persuasive guarantees, engaging questions, and many more.
† In the online edition, this content is provided as a downloadable PDF.
And when you complete the course, you'll get the following free items:
From time to time we improve, amend and extend the items mentioned here.
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