Writing for the Web Courses

Blackford Centre for Online Writing

Certificate in Online Writing - Course Syllabus

  1. Introduction
  2. What is a professional online writer?
    What does a professional online writer do?
    How do online writers do their jobs?
    Understanding what the client wants
    How do you position yourself as a professional writer?
    Instant copywriting techniques
    Fighting writer's block
    Important copyright considerations

  3. Dealing with online clients
  4. Who commissions online work?
    Four different types of clients
    Which type of client should you target?
    How to get beneath the client’s skin

  5. How to write articles the professional way
  6. The component parts of professional writing
    Write on any subject under the sun
    Communicate with your clients regularly
    Editing: nothing is sacred
    An introduction to search engine optimisation (seo)

  7. Website copy – engaging your readers
  8. Characteristics of poor website copy:
    Part 1 – structure
    Characteristics of good website copy:
    Part 2: substance

  9. Writing ebooks and printed books
  10. What you might write about
    How to get writing assignments
    Writing ebooks, printed books, etc., for yourself

  11. How to write professional reports
  12. The structure and style of your report
    An authoritative voice
    Making it readable

  13. Training material – meeting the real needs of learners.
  14. Types of learners
    General guidelines for writers of training materials
    Specific tips for writing training materials

  15. Copywriting – learning to turn out persuasive marketing copy
  16. What exactly is copywriting, anyway?
    Why writing for the web is different
    What your clients are looking for in a copywriter
    The basics of effective copywriting
    Advanced copywriting techniques

  17. Ghost writing
  18. Types of ghost writing
    Using somebody else’s voice
    The hidden agenda
    Getting work as a ghostwriter

  19. Academic writing
  20. What is academic writing?
    Common types of academic writing
    Citing your sources

  21. Technical writing: step by step
  22. Do you need specialised knowledge?
    Types of technical writing
    Explaining complex technology
    Subtle marketing

  23. Other types of online writing
  24. Making money via other types of online writing
    6 types of online projects to consider
    How to get ready for online projects

  25. How to ensure your work gets accepted
  26. Introduction
    Preparing your work for review by your client
    Proofreading tips

  27. How to research information
  28. Beware these common research traps
    Layman’s terms are important
    Overview of expert interviewing techniques
    Interviewing for a press release
    Interviewing for a human interest piece
    Interviewing for a ghost written book

  29. Working with other writers
  30. Finding writers
    Testing applicants
    Writer’s agreement
    Relationship management
    The project brief
    Taxes and payments
    The benefits of trickle-feeding
    Order flow
    Quality assurance – proofreading and plagiarism

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