Social Media Marketing Course

Home based Social Media Marketing course contents syllabus

Social Media Marketing Course Syllabus

1. How to become a social media expert

  • Introduction
  • What many people don't understand about social media
  • Knowing what to post
  • What is the point of social media?
  • Building your social media profiles

2. Find fame on Facebook

  • Introduction
  • Setting up your Facebook page
  • How to create a Facebook page
  • Identifying your audience
  • Creating compelling content
  • Facebook ads to grow your following
  • Measure, test and track
  • Promoting your Facebook page
  • Boosting your posts

3. Be terrific with Twitter

  • Introduction
  • Get your twitter handle
  • Branding yourself
  • Techniques for branding
  • Become known as a resource or expert
  • Establish a marketing plan
  • The Twitter  The Image Expert
  • The Twitter: Crowd Management Expert
  • The Twitter Superstar

4. Lead the way on LinkedIn

  • Introduction
  • Getting started on LinkedIn
  • Update contact information
  • Your summary
  • Creating connections
  • Disadvantages
  • Advantages
  • Different account types
  • Job seekers
  • Different account types

5. How to be great with Google+

  • Introduction
  • Creating a google account
  • Google+ sign up
  • Creating your profile
  • Adding content
  • Google+ communities – an overlooked social network
  • How Google+ is different

6. You'll win on Youtube

  • Introduction
  • Define your purpose
  • Types of video
  • Length
  • Be yourself
  • Uploading your videos
  • The page design expert
  • The crowd control expert
  • The authentic page
  • The easy-to-find content
  • Making your videos more visible

7. Get instant fame on Instagram and Pinterest

  • Introduction
  • Setting up your Pinterest account
  • Setting up your Instagram account

8. How to find followers and boost engagement

  • Introduction
  • Add featured stories to the timeline of your company on Facebook
  • Offer incentives for likes
  • Rotate your ads
  • Customize your graphics
  • Industry hangouts
  • Hangouts on air
  • Content recommendations
  • Monitor activity

9. Maintaining Social Media

  • Introduction
  • Adhere to image size requirements
  • Social share buttons
  • Descriptions for upcoming events
  • Keywords
  • Keywords
  • Use hashtags
  • Meta descriptions and title tags
  • Optimize your presence on social media

10. Save time and post more by scheduling and automating

  • Introduction
  • Work smarter not harder
  • Steps for automating social media
  • Hootsuite.com
  • My final words

11. Setting up

  • A place to work
  • The tools you will need
  • Your business name
  • Useful reading

12. Finding work online

  • Freelance writing sites
  • How to win writing assignments on freelance sites
  • Where to look for other writing opportunities

13. Your own website

  • Your website - consider the objectives
  • Designing your website
  • Publicizing your website
  • Keeping people coming back
  • How to write your own web pages

14. Marketing - local and offline

  • Sources of work
  • Advertisers and advertising agencies
  • Designers and printers
  • How to look for work
  • Getting experience
  • Your first meeting
  • Understanding your client’s needs

15. Finance and employment

  • How to keep clients happy
  • Deciding how much to charge
  • Letter of Agreement
  • Getting paid - chasing your money
  • How to keep financial records in four easy steps
  • Indemnity insurance

16. Getting a job in social media

  • What is a social media manager?
  • The skills required
  • Finding the right fit for you
  • Building your CV
  • Applying for jobs
  • Preparing for the interview
  • Winning at the interview
  • Included: Sample CVs you can tailor

Register for the marketing course